Mottoes for Our Business
In 1988, we established the SOEI mottoes to guide our business.
- See the essence of things, and be loyal to their principles
- Professional commitment supports high-quality service and earns clients' trust
- Self-improvement helps others overcome their disadvantages
- Incorporate the knowledge of all our members into SOEI's service
- Reasonable Business Methods are Innovative
- We work constantly to improve our firm for the future. In business and professional matters, we seek to improve our service using sound business principles.
- Understanding Clients' Needs is the Key to Success
- Every client and every case has different requirements. To meet our clients' needs, it is essential for us to discuss matters thoroughly, communicate clearly and become thoroughly familiar with their technology.
- A Firm Based on a New Style of Cooperation and Partnership
- Soei is Composed of many people organized to take advantage of the special talents of each individual. Our cooperative style is unique among the intellectual property firms in Japan and enables us to bring the expertise of all our members to bear on the specific needs of each of our clients.
- Modern Personnel Organization and Effective Utilization of Computers
- Efficiency is the product of organization. Our personnel organization brings together individuals so that each person's ability and experience is utilized to increase the efficiency of our firm. We at Soei realize that the accuracy critically important to our intellectual property activities can best be achieved by harmonizing the modern convenience of computers with a modern organization of individuals.