Protection of Goodwill and Trust
Protection of Goodwill and Trust Trademark and Unfair Competition Strategies
- Trademark Search and Evaluation
- We conduct careful searches of trademarks and service marks to evaluate the registerability and availability of the proposed mark. We suggest trademark strategies that take into consideration both legal requirements and our clients' marketing and sales strategies.
- Acquiring and managing Trademark Rights
- In cooperation with our technical staff and using our expertise with a wide range of goods and services, we suggest arrangements of the desired trademark and filing systems that allow clients to acquire trademark rights efficiently.
- Trademark Law and Related Laws
- In addition to our activities on behalf of clients under the Trademark Law, we assist our clients in developing their general branding strategies by providing advice on related legal considerations such as Unfair Competition Law and Copyright Law in cooperation with our Legal Affairs Group.